Why Do You Need To Focus On Sales More Than You Think?


Focusing On Sales Means You Create A Better Product
If you have a cool product people will want it so much so they will pay for it. Keeping sales in mind during the development phase also leads you towards the long-term sustainability of your startup.

Sales Show That Your Company Is Valuable
Being able to bring a product to market and find customers willing to pay for it demonstrates that your company is valuable. It won’t just be “another startup”, it will become a real business that has a product that consumers are willing to purchase.

Sales Mean You Don’t Need Investors
If you’re selling products early on, your business will be financially independent sooner and you will have capital available to grow. You won’t have to give up partial ownership of your startup to a third party to obtain the capital necessary to grow.