🚀 Perspective IX

📊 Facebook Inc. Dominates the Social Media Landscape

When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.

Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.

🦅 @PerspectiveIX via Statista.

🎙 We should totally do it! 👆

#TweetOfTheDay

🦅 @PerspectiveIX
📡 More in yesterday's Pulse.

🎧 About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad

The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.

Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.

🦅 @PerspectiveIX via MarketingCharts.

⌚️ What Types of Media Take Up Most of Your Time?

The time people spend with print newspapers and magazines has dwindled, with media #attention being dominated by the internet in 2019. That trend will only increase over the next two years, according to Zenith Media.
Consumers have limited time and attention, pushing print to the side as they move onto digital channels. The daily time each consumer worldwide will spend on the #internet this year is forecasted to hit 170 minutes daily, roughly 3 hours a day. By 2021, consumers are estimated to spend 192 minutes per day on the internet.

🦅 @PerspectiveIX via Statista.

📆 Would you be on board with a new calendar year that had 13 equal sized months?

🦅 @perspectiveix via reddit

Telegram is six years old! 🥳

To celebrate, we locked six people in a room and gave them six hours to write this encyclopedia of Telegram (it took 24).

https://telegram.org/blog/6-years